Our Pitch was based on the story of the little prince; when the little prince meets the fox and he said to him that they don’t need each other because there are hundred thousand other little boys and a hundred thousand other foxes out there.
The same happens with our project partner Suunto, which day by day has to deal on how to approach its customers and be unique for them with all the surrounding media of other companies between.
In the story the little prince wants to be
friends with a fox, but it refuses because it is not tamed. “What does that
mean – tame?” the prince asks. “It is an act too often neglected”, said the fox
“It means to establish ties.” This is
exactly what Suunto lacks – creating ties with their customers.
